Rahul Singh shares '5 PR Tactics you must be aware of'

When it comes to public relations and marketing for firms, we've heard our fair share of awful methods and tactics. And we've all witnessed public PR and marketing campaigns go horribly wrong. While public relations can be one of the most successful methods to convey your value to the market, if you don't have a well-thought-out and integrated plan, you might end up doing more harm than good. Avoid using the following public relations techniques to harm your brand's reputation:

Press releases are all you need to spread your news

Unfortunately, when a company starts out in PR and marketing, this is a frequent problem. It's a bad myth that will do little to nothing to help you promote your brand. Sending out press releases without engaging in extra media outreach will almost always result in your news being ignored or failing to reach your target audience. Furthermore, distribution services for press releases might be expensive.

Creating a comprehensive strategy that incorporates press releases, strategic media outreach, social media marketing, and continuing content creation is the ideal method to engage in public relations and marketing operations.

Just wing my media interview, please

Please don't go into your next interview unprepared, we beseech you. No matter if it's a telephone interview with your local newspaper or a live broadcast interview, preparation is essential to effectively expressing your message. Being prepared will help you sound more confident and enable you to have a relaxed chat with the interviewer. It will also ensure that you incorporate important company messaging into your replies. When preparing for interviews, working with a PR expert can be quite helpful, especially if they can provide background information on the interviewer, examples of previous segments and articles, and talking points to assist direct the conversation and make sure all firm messaging is communicated.

All the damage control surfaces on Twitter

Sea World is here. Damage control and crisis management can be challenging endeavours, but like with any PR plan, it's critical to have a comprehensive stance. One of the most widely used tools for crisis management is Twitter, but when it comes to damage control, it's crucial to go beyond tweeting. A strategic corporate message should be created, distributed to the media, promoted on your website, blog, and social media, and then used to contact clients, customers, and consumers via Twitter as needed.

Don't rely on bots or automated messaging for your Twitter communications either. Your target audience will recognise this right away. To maintain engagement with your audience and raise brand exposure, humanise your social media marketing.

Our website is just fine, of course since 2009

With Google's updated search algorithm, having a mobile-friendly website is now a need rather than an option. It will get harder for your company to show up on the first page of search engine results if your site isn't modern enough to support mobile SEO. It is common knowledge that the financial services sector lags behind other sectors in website optimization. According to a recent Investment News poll, 41% of advising companies' websites aren't mobile-friendly. Our experience indicates that it is MUCH higher. All indications suggest that now is the ideal time to advance your website.

Even if my digital marketing is outdated, it doesn't matter

In today's tech-savvy, SEO-driven environment, having an optimised website is not enough to have a successful marketing campaign. Consumers are inclined to pass over companies that don't use modern digital marketing tactics in their plans. Customers need to understand the benefits of your product or service in order to properly draw them in. Inbound marketing can help with that. With a well-crafted inbound marketing strategy that incorporates blog material, landing pages, calls-to-action, and keywords for search engine optimization, you can attract your target market to your firm.

Additionally, a crucial component of your efforts in digital marketing should be video marketing. Greater engagement, higher click through rates, and ultimately higher sales for your company are all results of video marketing.

You don't have to fall for the many awful PR and marketing ideas and practises that are available. Use the advice above to keep your company and brand at the front of consumers' minds, and be sure to create an integrated, friendly approach.