Rail Budget Week viewership: CNBC-TV18 claims numero uno spot

Citing BARC data, CNBC -TV18 has claimed to once again emerge as a clear winner and the undisputed leader in English business news channels’ coverage during the critical pre-Budget week, which saw the announcement of the Rail Budget and the Economic Survey.

Not only has the channel claimed to be far ahead of other English business news channels (Source: BARC| NCCS A 22+ Males| Wk 8'16 all days 24 hrs), but it also beat the leading English general news channel (Source: BARC| NCCS AB 22+ Males| Wk 8'16 all days 24 hrs), thereby consolidating its position as the distinct leader in pre-Budget analysis for English news viewing audience in the country.

Here’s what the share of channels looks like:

Entire Week (February 20-26, 2016) (Source: BARC| NCCS A 22+ Males| Wk 8'16 all days 24 hrs): In the top six metro cities, CNBC-TV18 was No. 1 with 76 per cent share, which was thrice of all the competition put together. ET Now was at 19 per cent, NDTV Profit at 2 per cent and Bloomberg TV had 3 per cent viewership. In cities with population of 1 million and higher, CNBC-TV18 was leading at 72 per cent, more than thrice the share of nearest competitor ET Now at 23 per cent.

Economic Survey Day (Source: BARC| NCCS A 22+ Males| Wk 8'16 all days 24 hrs): In cities with population of 1 million and higher, CNBC-TV18 was leading at 84 per cent, garnering more than 5 times the share of nearest competitor ET Now at 15 per cent.

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