Raisin Global rolls out #EchoByRaisin campaign
Gemius Design Studio- 360 Degree Marketing and Branding Agency conceptualized and created a digital campaign #EchoByRaisin for the launch of Echo- Travel Collection by Raisin Global. Targeted at the women from the age group of 16-35 years from Tier I, II, III cities, The Echo Travel Collection was launched on November 19th, 2019.
The objective behind the campaign was to stay consistent with the brand's motto of delivering supreme comfort in every piece yet keeping every piece stylish & fun, an essential for ladies who love to run free looking & feeling fabulous.
Gemius team has created a teaser campaign for the collection launch started on 12th November on all of Raisin's digital platforms in the form of interactive posters and stories. The campaign's concept was well received by Raisin's audience and was successful in creating hype for the collection's launch on 19th November.
Speaking about the campaign, Anushree Pacheriwal, co-founder Gemius Design studio said, “Raisin Global as a brand synonymous to celebrating the indomitable spirit of women and we at Gemius Design Studio have tried to bring alive this endearing value a celebration of women and their desire for wanderlust in the Echo Travel Collection launch campaign. Through this collection and campaign, Raisin aims to encourage modern avid travellers to explore new destinations and seek out uncharted experiences and new adventures.”
Vikash Pacheriwal, co-founder of Raisin said, "We have ensured that every piece is created in a way that deeply resonates with every woman who wears it. Raisin has always been a brand that has delivered comfort without compromising on style and we have managed to formulate a travel line that follows that tradition. We are sure that the Echo as a collection and as a representation of the true spirit of the women of today will be cherished and loved by all."