Raj Chakraborty, Subhashree Ganguly feature in ad spot for Berger Paints
SVF Brands and Berger Paints India collaborated to launch a thoughtful ad campaign titled Breathe Easy which features star couple and parents-to-be, Raj Chakraborty and Subhashree Ganguly. The pro-environment campaign stresses on the importance of having safe interiors as a precautionary measure to tackle the pandemic. It is an exclusive initiative to create an eco-friendly, safe space for the family members especially children and the elderly.
Owing to the present situation of the pandemic, it has become extremely important to maintain a healthy lifestyle, practice rigorous personal hygiene routines such as wearing masks, sanitizing f
With Subhashree being a mother-to-be, for whom a safe environment is the need of the hour, the power couple of Tollywood is the perfect choice for Berger Silk Breathe Easy. Through the lives of Raj and Subhashree who are featuring in an ad for the first time as a couple, the campaign seems to have found the perfect fit between the storyline and what the brand wanted to focus on. The shoot was executed under strict safety protocols to bring forward a compelling storyline which resonates with every individual, family and parent-to-be. Where
Subhashree Ganguly, elated about associating with SVF Brands said, “Working with SVF has always been a pleasure. SVF Brands has opened up a new avenue for artistes to work on different projects and we are glad to be a part of their new journey.”
Happy to work with his wife, Raj Chakraborty exclaimed, “This is the first time that Subhashree and I are collaborating for a branded content together as a couple. We are thankful to SVF Brands for giving us this memorable opportunity to us during such a time when the right kind of message needs to come across."
Head of SVF Brands, Arindam Biswas said, “The idea of creating a story-led realistic campaign came when we first studied the brand brief of Berger Silk Breathe Easy. The connect that Raj and Subhashree had with the audience when they first announced their pregnancy on social media was massive. The team thought that this would be a perfect match to bring together real-life parent-to-be, the safety conce
Sudhir Nair, GM Marketing at Berger Paints India added, “It is our 3rd campaign with SVF Brands and we are glad it has come out exactly the way we wanted it to be. When SVF Brands came up with this concept and the idea of involving real-life couple Raj and Subhashree, the core value of Berger Silk Breathe Easy perfectly blended in with what we wanted to achieve with the campaign. Breathe Easy with its anti-bacterial, anti-viral, anti-pollution and environment friendly benefits makes our home safer. We, at Berger, strongly stand for healthy living for our loved ones. I am sure this campaign will be appreciated by all and we look forward to more such campaigns with SVF Brands in the future.”