Rajasthan Patrika published in double the size!

Patrika group is known for its journalism quality and its aggressive marketing approaches. While Rajasthan Patrika has maintained its lead in home state Rajasthan over years now. Rajasthan Patrika has earned itself the No.1 Hindi newspaper status in various states of its circulation namely ' Rajasthan, Gujarat, Tamilnadu and Karnatak. In Madhya Pradesh in about just three years Patrika has become the No.1 newspaper in Indore & Bhopal as per Audit Bureau of Circulation July ' Dec 2011.

To celebrate its leadership status in all the editions of Rajasthan including Jaipur. Rajasthan Patrika has come out with a very interesting innovation. On 17thApril 2012 the newspaper was published in a front page double the size of usual front page to complement its claim of the biggest newspaper. This was smartly done by turning the newspaper mast head sideways on the front page, thus making the newspaper seem twice the size.

The masthead strip loudly announced Rajasthan Patrika ' Jaipur ka sabse bada akhbar (the biggest newspaper of Jaipur) Like wise the various editions announced the supremacy of Rajasthan Patrika as the biggest newspaper of the edition.

The innovation being first of its kind was greatly appreciate by reader's and industry alike.