Rajasthan Royals unveiled their pink jersey of the season 2023

The newly launched JERSEY OF THE SEASON was formally unveiled in Jaipur amidst players from Rajasthan Royals, Ms Preeti Bajaj, Managing Director and Chief Executive Officer, Luminous Power Technologies and Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer and Mr. Amit Shukla, Senior VP - Energy Solutions Business today were present at a press conference. 

Royals Sports Group-owned franchise Rajasthan Royals has announced India's leading energy solutions provider, Luminous Power Technologies as the team's Title Sponsor for the upcoming season of the Indian Premier League (IPL) which is set to begin from 31st March 2023. Having previously extended their support to the sport through in-stadium and linear TV partnerships, Luminous is re-entering the IPL space with this partnership with the Royals for the 2023 season. 

The new short-sleeved polyester jersey will cost â‚¹1,799 and is available for pre-order on Rajasthan Royals’ official website. It is usually delivered within two weeks and gives the option to choose cash-on-delivery. It also offers a 10-day return or exchange policy. The purple variation of the RR jersey is available at â‚¹1,299. 

Commenting on the association, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “Luminous is a brand driven by innovation and technology which is central to what drives success for our franchise. Talking about the Rajasthan Royals’ jersey of IPL 2023, pink is again the primary colour keeping in line with the tradition and the identity of Jaipur, the ‘Pink City’." 

Ms Preeti Bajaj, Managing Director & Chief Executive Officer, Luminous Power Technologies, quoted: “With over 35 years of expertise in creating innovative and technology driven products for our consumers, Luminous is one of the most reputed and reliable brands in India. This exciting partnership with Rajasthan Royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers. We have been associated with cricket in the past through other associations, and with this partnership with Rajasthan Royals, we aim to reaffirm our commitment to innovation and technology, and also promote exponential growth for the business leveraging the Royals' domestic and global presence." 

The Rajasthan Royals squad, which includes international and domestic stars from across the world who have been at the forefront of using technology and innovation in their game, will be kick-starting their 2023 campaign in Hyderabad on 2nd April 2023.