Rajdeep Sardesai leads in social media conversation during Assembly Elections

The recent research conducted by an independent organization Goonj Labs, on news channel’s social media engagement during the latest Assembly Elections, has yet again proved that CNN-IBN, India’s No. 1 English News channel is the leader in social media space too. The channel’s popularity when calculated across platforms on Google Search, Facebook, Twitter, Google News, You Tube was 14% higher in comparison to the nearest channel on the counting day. CNN- IBN consistently receives more positive feedback than the rest.

In terms of interactions, Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN Lokmat is leading the pack, especially due to personal intervention and responses which come regularly. On the counting day, 67% people searched, read, or interacted with content related to Rajdeep(#AskRajdeep) in India. When it comes to interaction with opinion makers and influencers Rajdeep Sardesai is the most popular choice, the popularity of Rajdeep was 73% more than the average for English News editors and a staggering 35% more than his nearest competitor, also Rajdeep Sardesai received 95% more than Arnab G. and 33% more than Barkha Dutt. In terms of positive interactions on social media, Rajdeep Sardesai is the most popular choice with 60% more positive interactions than the average for the English News editors. On the election results day, Rajdeep Sardesai was the most sought after English News editor on social media; not only in terms of volume but also in terms of positive comments and interaction with influential individuals.

CNN-IBN, the most watched English news channel of the Country leads other channels in positive conversations and interactions in social media space; the channel has 64% more positive conversations than the category average for English News. On the day of announcements, CNN-IBN had the highest share of conversations compared to other English news channels (approx. 30% ahead), also on positive conversations and engagement, CNN-IBN is consistently ahead. In comparison to the rest, CNN-IBN is the most popular choice when it comes to the influential people on social media; the popularity of CNN-IBN among influencers is 56% more than the category average for English News. The popularity of CNN-IBN was 48% more than the category average for English News.
The result from the report by Goonj Labs has proved that, CNN-IBN & Rajdeep Sardesai were hands down Winners on Social Media Space during Assembly Elections.