Rajesh Vasireddy, Commercial Head- Zee South moves on from the network
Rajesh Vasireddy, the Commercial Head of Zee South Channels, has quit from the network in order to embark on some personal venture, marking an end to more than a decade long association with Zee.
Operating from Hyderabad office, he was appointed as the Vice President for the Commercials segment in 2005 and a decade later he was appointed as the Vertical Head.
He is currently handling the Zee South Channels spends overlooking segments including Programming, Marketing, IT and Corporate Services spend categories including Media rights acquisitions for its three major South-India markets Hyderabad, Bangalore and Chennai.
Vasireddy’s expansive career includes association with Eenadu Group for more than a decade at various functions in its group companies and UshaKiran Movies.
Rajesh Vasireddy was essentially responsible for establishing the basic cost structure framework Zee South Channels including Zee Telugu, Zee Tamil and Zee Kannada. He also played a pivotal role in implementing the system and corporate practices across all the Southern Zee Channels like negotiating with Producers and acquisition of Media Rights, among others.