Rajkummar Rao promotes Syska's range of BLDC Fans through digital films

The third film shares a quick tip on how to escape the scorching heat with Syska BLDC fans. They yield high performance and low power bills.

The video is available here: https://www.youtube.com/shorts/k-_4KmurgZU

The films aim to connect with Indian audiences by showcasing the latest range of BLDC fans, which will enable consumers to decrease their carbon footprint while saving money on affordable, durable fans and lower electricity bills.

By Design is known for its expertise in producing exceptional visual experiences across various media. With a team of creative professionals who are passionate about storytelling, By Design creates engaging and impactful content for brands. The films showcase the superior design and performance of Syska's range of BLDC Fans, while also highlighting the brand's commitment to energy efficiency and sustainability.

"It's always a pleasure working on films for Syska and this was a particularly interesting launch for us to work on with Rajkummar Rao," said Rahul Gupta, Founder & Chief Creative Officer, By Design. “We aimed to create relatable, bite-sized digital films to supplement the TVCs, all of which effectively conveyed the features of the BLDC fans.” 

"We're really happy with the outcome of the campaign. We've worked hard to create a great product and these films have communicated its benefits in an amusing and manner", said Gurumukh Uttamchandani, Director, Syska.