Rajshri Entertainment launches Marathi food channel 'Ruchkar Mejwani'

Rajshri Entertainment, India's leading digital entertainment studio, launches Ruchkar Mejwani, the first official Marathi food channel on digital video platforms. The channel is being launched on the occasion of Makar Sankranti. Ruchkar Mejwani brings authentic and delectable Maharashtrian and other Indian and international recipes to food lovers across the world – anytime, anywhere and on any device!

The channel will launch with a show by renowned chef Archana Arte, featuring a wide array of recipes, from Gulpoli to Cupcakes and from Kolhapuri Tambada Rassa to Pizza. Archana is a food aficionado, with vast experience, having trained hundreds of food lovers in her cooking techniques. Archana brings her expertise to Ruchkar Mejwani with her tried and tested recipes, with a unique Maharashtrian twist. In her words, “My viewers will definitely relate to my videos as my cooking style is very easy for young Maharashtrians to understand and the ingredients used are readily available across the world. I have put in my best effort to present some of our mothers’ much loved recipes as well as some world famous delicacies.”

Speaking about the launch, Rajjat A. Barjatya, Managing Director & CEO, Rajshri Entertainment Private Limited, said, “My team and I are proud to present Ruchkar Mejwani, a high quality destination for Marathi language food videos. With tastes changing, a younger Maharashtrian audience across the world is demanding content in their language and recipes suited to their palate. We hope Ruchkar Mejwani will bridge this gap and become the #1 destination on YouTube and other digital video platforms for authentic Maharashtrian recipes and popular recipes from across the world.”

Ruchkar Mejwani is the 5th food channel from Rajshri Entertainment after Rajshri Food, Get Curried, Swaad Anusaar and Indono Daidokoro (Japanese) and the 2nd Marathi channel after Rajshri Marathi. The #1 destination on YouTube for premium Marathi entertainment content, Rajshri Marathi has garnered a huge subscriber base with its high quality movies, plays and exclusive features on new releases.

Ruchkar Mejwani is available on all major digital platforms including YouTube, Dailymotion, Digivive and Vuclip. It will be updated regularly adding new recipes every week. New shows hosted by new chefs will also be seen in near future.

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