Raksha Bandhan campaigns that stood out this year
Unlike the previous years, brands have given the classic ritual of Raksha Bandhan a fresh perspective this year. The brands have encouraged consumers to focus on the essence of Rakhi, that it is a celebration of love, protection, support and a life-long relationship and not just about a brother safeguarding his sister. Marking their presence in the minds of the consumers using the emotions of relations, brands have upped the creative ante to take the occasion beyond #SiblingLove.
Here are some brand campaigns that caught our eye this year:
Ferns N Petals
Ferns N Petals celebrated ‘Bandhan Pyaar Ka’ on the occasion of Raksha Bandhan, featuring actor-cum-siblings Saqib Saleem and Huma Qureshi.
Tanishq
Tanishq celebrated the heart-warming tradition of Lumba Rakhi this Raksha Bandhan.
Cadbury Celebrations
Cadbury Celebrations, the much-loved chocolate gifting brand, launched a very special campaign for this year’s Raksha Bandhan – #MyFirstRakhi.
Bombay Shaving Company
This Raksha Bandhan, Bombay Shaving Company celebrated the progressive and evolved bond between brothers and sisters.
Trell
Trell celebrates Bandhan of Love with #TrellSiblingSwag
CashKaro
CashKaro celebrated Raksha Bandhan by tying rakhis to the frontline workers in our daily lives who protect us in the smallest ways.
GoPaisa
GoPaisa came out with a digital campaign, #DabbaMatDo, to celebrate the occasion.
Lomotif
Lomotif’s latest campaign, #LOMORAKHI gives siblings the chance to connect.
TheBagTales
TheBagTales presented exclusive Wooden Clutches as gift options that brothers could get for their sisters.
Gulf Oil
Gulf Oil celebrated Raksha Bandhan with a soul-touching campaign on sibling love.
SBI General Insurance
SBI General Insurance, too, launched an ad film celebrating the bond between a brother and sister.
Chhappanbhog Sweet
No festival is complete with sweets and Neha Lohia’s Raksha Bandhan advertisement for Chhappanbhog Sweet melted consumers’ hearts.
POKER MAGNET
Tata Green
Kotak Life
#HappyRakshabandhan, @KinaraCapital! Our #RakshaKiBaat to you is that we keep building a promising career for tomorrow's entrepreneurs. #KotakLife #RakshaBandhan2021
— Kotak Life Insurance (@Kotak_Life) August 22, 2021
T&C: https://t.co/12jF2MQi8U
Tata Motors
Chimp&z Inc
WhiteHat Jr
Tata Sky
Hashtag Poker
Yellophant Digital
JSW Paints
https://www.instagram.com/p/CS3cdbvCHh1/?utm_medium=copy_link
UltraTech
https://www.facebook.com/134959029876025/posts/4396754773696408/
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