Raksha Bandhan campaigns that stood out this year
Unlike the previous years, brands have given the classic ritual of Raksha Bandhan a fresh perspective this year. The brands have encouraged consumers to focus on the essence of Rakhi, that it is a celebration of love, protection, support and a life-long relationship and not just about a brother safeguarding his sister. Marking their presence in the minds of the consumers using the emotions of relations, brands have upped the creative ante to take the occasion beyond #SiblingLove.
Here are some brand campaigns that caught our eye this year:
Ferns N Petals
Ferns N Petals celebrated ‘Bandhan Pyaar Ka’ on the occasion of Raksha Bandhan, featuring actor-cum-siblings Saqib Saleem and Huma Qureshi.
Tanishq celebrated the heart-warming tradition of Lumba Rakhi this Raksha Bandhan.
Cadbury Celebrations, the much-loved chocolate gifting brand, launched a very special campaign for this year’s Raksha Bandhan – #MyFirstRakhi.
Bombay Shaving Company
This Raksha Bandhan, Bombay Shaving Company celebrated the progressive and evolved bond between brothers and sisters.
Trell celebrates Bandhan of Love with #TrellSiblingSwag
CashKaro celebrated Raksha Bandhan by tying rakhis to the frontline workers in our daily lives who protect us in the smallest ways.
GoPaisa came out with a digital campaign, #DabbaMatDo, to celebrate the occasion.
Lomotif’s latest campaign, #LOMORAKHI gives siblings the chance to connect.
TheBagTales presented exclusive Wooden Clutches as gift options that brothers could get for their sisters.
Gulf Oil celebrated Raksha Bandhan with a soul-touching campaign on sibling love.
SBI General Insurance
SBI General Insurance, too, launched an ad film celebrating the bond between a brother and sister.
No festival is complete with sweets and Neha Lohia’s Raksha Bandhan advertisement for Chhappanbhog Sweet melted consumers’ hearts.