Ram's PlatformPlay to monetize Captcha inventory; partners with NLPCaptcha
Rammohan’s latest venture PlatformPlay has got the monetization rights for the India’s largest Captcha advertising platform – NLPCaptcha. Now the entire sales of NLPCaptcha inventory would move in the hands of PlatformPlay in a phased manner.
NLPCaptcha is the market leader in Captcha advertisement market and has got the maximum reach in terms of publisher network as well as unique visitors. Their publisher network includes premium websites across genres like News, Jobs, Entertainment, E-Commerce, Classifieds etc. They offer a variety of formats to the advertisers to engage with their end user in a way that it provides 100% guaranteed attention and a very high recall in the minds of the end user.
Launched in December 2011, NLPCaptcha introduced & educated the Indian Digital fraternity about Captcha advertising and took it to a level where it is today, making Captcha advertising a part of almost every digital branding campaign in the country. Its ever increasing advertiser line-up includes names like Google, Visa, Volkwagen, Toyota, Maruti, Axis Bank, ICICI, SOTC, Lufthansa, Blackberry, HUL, P&G etc.
PlatformPlay is a one of its kind venture which helps international brands to enter the Indian markets as well as helps the Indian brands to monetize their inventory in a much better and efficient way. Led by digital media veteran Rammohan Sundaram, PlatformPlay has both, in-depth understanding of the Indian advertising market as well as a strong network to drive the sales.
"Innovation is the only way to grow what is otherwise a supply heavy market and therefore an engaging product of this nature whether through graphical or video is just what the doctor ordered for demand to increase within the Digital Eco-System.” says Rammohan Sundaram, CMD, PlatformPlay.
Rammohan added “Brands will now get video and other opportunities through Captcha which to me is the next big advertising solution when a consumer is most receptive."
Amit Mittal, co-founder NLPCaptcha quoted "NLPCaptcha has come a long way. In the founding year, we majorly focused on 2 things - educating publishers & advertisers about the unique advantages of using NLPCaptcha and secondly, product enhancements and optimization. It is our team's zeal and determination which has brought us to a level that the biggest publishers in the country have integrated NLPCaptcha. Biggest names in advertising fraternity are regularly using NLPCaptcha in their digital campaigns. The product has evolved to a level that we are confident to handle any amount of traffic and can do specific user targeting to the minutest level”
“I think that our own sales team has done a fantastic job on the field but still we do realize that we are an ad-tech company and in order to achieve the exponential growth, we should focus on our core business and handover the monetization part in the hands of the right partner. Tie-up with PlatformPlay is a strategic decision and PlatformPlay would now be driving the monetization part of the business while we continue to focus on more innovative product offerings, driving the client side relationship & understanding their needs and expanding to new geographies” added Amit Mittal.