Ranbir Kapoor flaunts his ‘Hatke Style’ with his Hero Maestro Edge

FCB Ulka recently created a fun and cheerful commercial for Hero Motocorp’s exclusive men’s scooter- Hero Maestro Edge. The ad featuring Ranbir Kapoor, showcases the ‘stylish’ and ‘hatke’ personality of the Maestro Edge in a light-hearted yet visually rich commercial.The campaign went on air across 50+ channels, supported by print, OOH, digital and retail presence.

About the film
The film spins a tale of Ranbir and the adventures he embarks on with his Maestro Edge. Ranbir stops by his girlfriend’s house to pick her up, but to his surprise is greeted by her little brother instead. Unlike the usual kid next door, this young brother turns out to be a tough nut to crack. Ranbir asks him if he would grant him the permission to meet his sister in a funny yet sarcastic manner and the boy takes it quite seriously. From here on we see Ranbir trying to impress the boy and prove that he is in fact worthy of his sister. Ranbir reflects his personality onto his Maestro Edge and uses it to make his mark on the young, impressionable boy. As Ranbir takes the young boy for a ride on his Maestro Edge, the features of the scooter are cleverly incorporated into the plot to evoke laughter and accentuate the cute chemistry between Ranbir and the young boy.

When they return to the girlfriend’s house we see they’re now greeted by a jovial man who happens to be watering the plants. Upon probing the boy Ranbir realises that the man is the girlfriend’s father. Ranbir once again uses the Maestro Edge to impress the dad by offering him to take it for a ride. The dad and son take off on the Maestro Edge and we realise that Ranbir is now finally left alone to spend time with his girlfriend, Priya.

Speaking on the occasion, Surjo Dutt, National Creative Director, FCB Ulka, said, “Our primary insight came from the inherent style and flair of the Maestro Edge. Moreover, we had the charismatic Ranbir Kapoor to help bring out the mischief, charm and distinct style of the scooter. Since he already is an embodiment of all these attributes, the communication of the film was rather easy to implement. Ranbir Kapoor’s hatke style coupled with the attributes of the bike truly helped tie the film together.”

Campaign Elements :
TVC, Print, OOH, Digital
Client : Hero MotoCorp
Creative Agency : FCB Ulka
National Creative Director : Surjo Dutt
Creative Team : Abhijeet Ray, Romit
Nair, Disha Bhattacharya
Account Management : Debarpita
Banerjee, Akshay Sharma, Rahul Kaul,
Siddhant Kansal
Planning Team : John Thangaraj,
Dhruv Chouta
Director (of the TVC) : Sabal Shekhawat
Exécutive Producer : Coburn Machado
Production House : The Big Picture
Company

TVC Details : TVC and Digital
Working title of film : Big Brother
Duration: 45 seconds
Campaign breaks as of : 3rd June 2017