Ranbir Kapoor & Kiara Advani in awe of the Fashion choices on Myntra
Myntra, one of the leading fashion, beauty and lifestyle destinations of the country, has released a series of ad films featuring its brand ambassadors, Ranbir Kapoor and Kiara Advani as a part of its latest brand campaign, ‘Be Extraordinary Every Day’. Myntra offers its customers the best of fashion, beauty and lifestyle, from a wide selection of over 6000 leading international, domestic and D2C brands and a whopping 1.7 million trend-first styles at a wide range of price points. The brand campaign is aimed at highlighting Myntra’s unique offering for every customer across the country and fulfilling their everyday fashion needs, thus elevating the everyday fashion quotient of the country.
Ranbir Kapoor and Kiara Advani appear individually in two films each, with Ranbir showcasing the men’s casual wear while Kiara, women’s ethnic and western wear. Both celebrated actors and style icons, Ranbir and Kiara’s casual dressing sense and uber stylish demeanor are admired by their fans across the country. Their personas, unmistakable swagger, and strong collective appeal across the country, are poised to position Myntra as the preferred destination to elevate one’s everyday fashion.
As part of the association, the actors join the the power-packed ensemble of superstars, who are promoting Myntra’s fashion proposition and showcasing the platform's wide range of offerings and services, across electronic and digital mediums while also playing a crucial role in enabling Myntra to deepen its connect with their wide fanbase.
Speaking on the launch of the ad films, Sunder Balasubramanian, CMO, Myntra, said, “The core message of the campaign, Myntra as a destination for everyday fashion, is aimed towards further deepening the platform’s connect with the customers by providing them access to the best of everyday fashion choices and help them literally be the main star of their everyday moments with fashion. With some of the leading cine stars, who are also the fashion inspiration for many in the country, coming together for this campaign, we are all set to strengthen our connect with their fan base from across the country and poised to deliver the best of everyday fashion to them.”
Myntra is implementing a 360-degree approach, leveraging TV, Digital and Social platforms to deliver the campaign ad films across the nation.