Rangaswami to bring "30 Minutes with Martin Sorrell" on CNBC-TV18

In continuation of its tradition of excellence as India’s leading business news channel, CNBC-TV18 launches yet another ground breaking programme - ‘30 Minutes with Martin Sorrell’. This new monthly half hour show (subject, of course to his hectic schedule) that exclusively features Sir Martin Sorrell will commence on CNBC-TV18 from Friday, 29th November at 7 PM.

Sir Martin Sorrell is the most influential individual in the global media and advertising space. An astute businessman with an instinctive understanding of economics, finance and markets, Sir Martin has changed the landscape of the communications industry through WPP’s consolidation drive over the last decade and more. Under Sir

Martin’s stewardship, WPP is currently the largest agency network in the world.

‘30 Minutes with Martin Sorrell’ on CNBC-TV18 will be hosted by Anant Rangaswami, Editor of Storyboard & Senior Editor of Firstpost. Each month, Anant will speak to Sir Martin on recent and imminent developments from the world of media, advertising and marketing.

With ‘30 Minutes with Martin Sorrell’, CNBC-TV18 adds another top-notch, topical show to its illustrious line-up to provide programming that its viewers can continue to benefit from. By leveraging its global edge, CNBC-TV18 brings Indian audiences Sir Martin’s first exclusive monthly appearance on an Indian business news channel.

In a volatile market place & in these dynamic times, the media and advertising world is changing so rapidly that we need expert advice and analysis regularly. This monthly update from Sir Martin assumes special significance in this scenario. Hence CNBC-TV18 viewers will now have exclusive access to Sir Martin’s expertise and opinions, month on month to stay updated & ahead of the curve.

Among the key issues of immediate relevance that the show will cover this week, are twitter’s revenue model & valuation, the rumour that WPP will buy IPG, why big retail should be bothered about Chinese ambitions and finally Sir Martin Sorrell’s prognosis for calendar year 2014.

Speaking about this development, Anant Rangaswami, Editor of Storyboard & Senior Editor of Firstpost, said – “I’ve been interacting with and interviewing key decision makers in advertising and media for more than a decade. Sir Martin, because of his extraordinary understanding of the dynamics of an evolving media & advertising environment, combined with his often shocking candidness, both educates and entertains. Like Sir Martin says in the first episode, ‘I urge you to watch CNBC-TV18.’”