Raw Nature launches #BeardsOfBombay campaign

Every beard has a story and so Raw Nature has rounded up some of the best ones in the city of Bombay!   
#BeardsOfBombay by Raw Nature, (a natural grooming essentials brand), chronicles and celebrates the attitude of some of the most unique bearded men in the city of Mumbai.
They went out and shot stories of these men who live unconquered by razor, against Mumbai's most iconic locations such as Worli Sea Face, Bandra Worli Sea Link, Dadar Flower Market and Nariman Point. Later, they published the video in association with Wodrob on Facebook, Instagram, Twitter and Youtube. 
Campaign Traction:
Since it went live, the campaign has gained tremendous organic traction. 
No. of Unique Viewers: 48,562 and counting
No. of Likes: 1,100+ and counting
No. of Comments: 180+ and counting
No. of Shares: 352 and counting
Close to 80 men across Mumbai have already joined the #BeardsOfBombay movement and shared their own bearded pictures. 
Why They Did It?
Raw Nature has a powerful range of beard products with something that targets each beard concerns - Coffee Bean Beard Oil stimulates beard growth, and is great for patchy beards. Patchouli & Cinnamon Beard Oil really softens the beard and gives it shape, which is great for summer styling. Our Bamboo Charcoal & Acai Oil Beard Wash is a one-of-a-kind product that battles beard itch and conditions hair. Your beard may be of any length or hair type, but Raw Nature has something unique and effective for each bearded member of the community. 
To meaningfully and creatively engage with our bearded friends of Mumbai. They wanted to spread awareness around our range not through a typical product promotional angle, and that's how they decided to build "#BeardsOf___" as a brand property. They also plan on taking this campaign to several other cities in the next few months. 
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