banner image banner image
 

RAW Pressery becomes the official beverage partner of Mumbai Indians & RCB

India’s largest clean label cold-pressed juice brand RAW Pressery is now the official partner of Mumbai Indians and Royal Challengers, two of the top league teams of the nation’s biggest cricket extravaganza, T20.

A bold and revolutionary move on behalf of the teams, it’s a conscious decision to give the fans a healthy option that is natural, free of additives and has no added sugar. Fans will now have more choice and access within the stadium to choose from a range of flavours offered by the healthy beverage company. The collaboration with the biggest sport in the country is itself a result of rapid success and acceptance especially amongst the millennials and conscious consumers.

Speaking about the partnership, MD of RAW Pressery, Mr. Anuj Rakyan said, “Over the last few years, the demand for clean options for food and beverage has been rapidly growing in our country so it’s only natural that the biggest sporting event incorporates more choice for their fans.

In a space that was dominated by the colas for years, we are excited and grateful that the Mumbai Indians and Royal Challengers Bangalore have joined hands with us for promoting and choosing what is good for India in the food & beverage sphere.

Cricket is a sport where physical fitness plays a key role so this decision by the teams to make a switch to clean drinks, will inspire a lot of aspiring cricketers and fans to follow suit.

This is a great kick-start for RAW Pressery to reach a wider and relevant audience, the partnership marks the beginning of a new wave of conscious and healthy consumption.

At the T20, refreshing juices will be a sensory add-on at the stadium for an audience who is now happy to experiment and try new brands.

RAW Pressery will be available at the stadiums, with its Mango flavour that has the seasons’ best Alphonso mangoes, refreshing Nariyal Paani, India’s first bottled Sugarcane juice and their best seller Valencia Orange. Each of these flavours aim to address different need states ranging from hydration to indulgence while being consistently healthy.

An honest brand that puts massive efforts in appealing to its target audience online - the constantly connected generation that watches even their cricket online, RAW Pressery will be the first-of-its-kind beverage brand to be pouring at this scale.

With RAW Pressery growing at a rapid rate online and through retail, the brand is easily accessible for anyone who wants to switch to the all-good side. The products are currently available across 13 cities, in over 2000 points-of sale and on e-commerce portals like Big Basket, Groffers, Amazon along-with its own home delivery platform on www.rawpresserry.com 

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing