Raymond brings the best of Italy to India

Raymond, recently announced the launch of ‘Regio ITALIA’, a luxurious, elite and finest Italian fabric for its customers. The launch of this premium fabric was kicked off in a grand style at a suburban hotel in the city and Regio Italia by Raymond was unveiled by Sanjay Behl, CEO, Lifestyle Business, Raymond Limited along with Aniruddha Deshmukh, President – Textile & Retail, Raymond Limited and Indian Super Model and Bollywood Actor – DINO MOREA.

This elite and luxurious collection from Raymond was showcased by models in a glittering fashion show that was exclusively designed & styled by Vito Dell’erba, Creative Director, Raymond Limited. This fashion show was followed by followed by a fusion musical performance by Grammy Award Nominated & renowned Indian Jazz music icon Louis Banks along with sitar maestro Ravi Chary.

Commenting on this launch, Sanjay Behl, Chief Executive Officer, Raymond Limited said, “Raymond has always been at the forefront of product innovation and continues to stay invested in world-class product engineering and ‘state-of-art’ manufacturing facilities. The growing demand for premium fabric has steered us to introduce Regio Italia, a premium range of Italian suiting fabric for those who have a taste for international fashion. This new offering from Raymond will be available with our select trade partners and at ‘The Raymond Shops’, who have the expertise in handling the super-premium product range and have a history of servicing a luxury clientele over the years”.

Italy is recognized as the fashion capital of the world and Italian fabric has always earned admirations from designers and brands across the world for its distinct quality and trends. Keeping its promise to deliver the best of international fashion to its consumer, Raymond has taken a step forward by introducing the finest Italian suiting fabric range. This initiative not only will make international fashion more accessible to the discerning consumers, but also open avenues for innovative fashion discoveries.

“Regio Italia is a fine collection of fabrics from Italy with the latest designs that is carefully woven and specially handpicked assortment of the best designs in formal and occasion menswear suiting fabrics. This collection offers premium fabrics with 5 different blend offerings ranging from Wool Silk, Super 180s, Super 150s, Super 130s and Super 120s,” said Kishore Bhatia, Product Head – Textiles, Raymond Limited.

The Regio Italia suiting fabric range will be available in the form of lengths as well as swatch samples, so that customers get to see the entire range and choose the best from the exclusive collection. Since this is an exclusive and premium range, it will be available only at select outlets across the country and the price will range from Rs. 8, 000 / - to Rs. 26, 000 /- per meter.  New products will be added to the range periodically in order to keep up with the latest trends in the world of fashion.