RAYMOND WEIL and it's initiatives, World over!

The opening of new points of sale, prestige events and the renewal of the emblematic parsifal collection, without a shadow of doubt combined to make 2010 an extremely fruitful year for RAYMOND WEIL. True to its traditional dynamism, the end of the year was just as hectic for the Swiss watchmaker: a new communications strategy and the opening of new shop-in-shops in North America; the strengthening of its presence in the Caribbean and Middle East; the official launch of the new parsifal in Russia; a prestigious exhibition in Shanghai; The International Photography Prize; the sale of a Special Edition to help with the struggle against cancer, and the selection of a RAYMOND WEIL by a star as a lucky charm.

In the autumn of 2010, RAYMOND WEIL USA launched a multi-layered advertising and marketing strategy that resulted in the Brand's increase in sales and consumer perception. Focusing on editorial and advertising, RAYMOND WEIL was featured in many lifestyle and fashion publications, receiving more than 500 editorial mentions resulting in over 300 MILLION contacts. Emphasis was also placed on building shop-in shops and gaining real estate in high image accounts throughout North America and the Caribbean, starting with the construction of the RAYMOND WEIL boutique at Swedish Jewelers in Edmonton, Canada.

The Caribbean territory has always been a focus for RAYMOND WEIL, however, in 2010, the company launched a multi-dimensional campaign targeting the tourism market, far exceeding previous years' levels. Through targeted advertising on cruise ships and the building of shop-in-shops in high traffic areas, RAYMOND WEIL was able to increase its awareness with the consumer, which translated into an increase in sales!

In 2010, the watchmaking brand obtained excellent results in the United Arab Emirates, after two difficult years due to the crisis. Our local partner will thus take advantage of this recovery in the Middle East economy to develop the RAYMOND WEIL distribution in Abu Dhabi with the opening of 4 new sales points in 2011!

The RAYMOND WEIL don giovanni is the perfect choice for Matt to wear for the beginning of what promises to be a very successful career. The watch is named after the famous opera also entitled Don Giovanni ' what better choice for a singer.

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