RAYMOND WEIL and it's initiatives, World over!
In the autumn of 2010, RAYMOND WEIL USA launched a multi-layered advertising and marketing strategy that resulted in the Brand's increase in sales and consumer perception. Focusing on editorial and advertising, RAYMOND WEIL was featured in many lifestyle and fashion publications, receiving more than 500 editorial mentions resulting in over 300 MILLION contacts. Emphasis was also placed on building shop-in shops and gaining real estate in high image accounts throughout North America and the Caribbean, starting with the construction of the RAYMOND WEIL boutique at Swedish Jewelers in Edmonton, Canada.
The Caribbean territory has always been a focus for RAYMOND WEIL, however, in 2010, the company launched a multi-dimensional campaign targeting the tourism market, far exceeding previous years' levels. Through targeted advertising on cruise ships and the building of shop-in-shops in high traffic areas, RAYMOND WEIL was able to increase its awareness with the consumer, which translated into an increase in sales!
In 2010, the watchmaking brand obtained excellent results in the United Arab Emirates, after two difficult years due to the crisis. Our local partner will thus take advantage of this recovery in the Middle East economy to develop the RAYMOND WEIL distribution in Abu Dhabi with the opening of 4 new sales points in 2011!
The RAYMOND WEIL don giovanni is the perfect choice for Matt to wear for the beginning of what promises to be a very successful career. The watch is named after the famous opera also entitled Don Giovanni ' what better choice for a singer.
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