RAYMOND WEIL putting the consumer at the heart of the brand campaign

Through eYeka's platform, RAYMOND WEIL invites consumers to share stories of the personal relationship they have with their timepiece through a video, animation and music.

This brief is a direct result from the open conversation held in the first phase, where stakeholders were invited to share their perception of RAYMOND WEIL today and their vision for RAYMOND WEIL tomorrow. This has allowed RAYMOND WEIL to listen to its consumers, who overwhelmingly saw RAYMOND WEIL as a companion through different stages of their lives.

"After hearing our stakeholders' perception of our Brand in the first phase, we are looking forward in discovering through video and music their personal relationship with their timepiece and how

"RAYMOND WEIL understood that co-creation, under the right conditions, could help them to build a unique value proposition while reducing risk in their strategy, innovation and new product development. Co-creation cannot be safely ignored by companies who want to succeed in today's marketplace" says Alexandre Olmedo, the CEO of eYeka Asia Pacific.