Razorfish ropes in Swapnil Puranik as Head of Strategy, Mumbai

Razorfish, part of the Publicis.Sapient platform, has brought on board Swapnil Puranik as Head of Strategy, Mumbai. He will be responsible for driving strategic business transformation and digital roadmaps for Razorfish’s clients.

Prior to joining Razorfish, Puranik was Business Head at AnvisDigtial, a young Mumbai based start-up, where he grew the business to become a full service digital + tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, and MyTangerineTree, among others.

With over 13 years of advertising and marketing experience across agencies, businesses and running his own start-up, Puranik has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); and Luxury (Davidoff, Calvin Klein, Roberto Cavalli), among others.

He led the digital marketing team and launched many successful campaigns like iPhone 5S/5C launch in India, Longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airwaysfor the SEA region. As Business Head – Worldoo.com, he was responsible for defining product roadmap, product validation and launch the product.

Puranik has also helped start-ups scale up, which led him to build his own business, which successfully got acquired.

Commenting on Puranik’s appointment, Gaurav Pathak, COO, Razorfish India, said, “Swapnil’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings.”

Charulata Ravi Kumar, CEO, Razorfish India, added here, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course, client’s who have the appetite for it to take their brands to the next level of this matrix.”

“Growth is the real ROI,” believes Puranik, “and that businesses today are no longer looking for superficial solutions and metrics, but strategies to transform and evolve their business by maximising relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas.”

On joining Razorfish, he said, “I am super excited about co-writing the India Digital story with Razorfish. I have been following some of their transformational work in India and global regions and clearly this is where the future is.”

Razorfish India has a team of over 500 (Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore.