RB appoints McCann World Group for projects on Dettol in India
RB (formerly called Reckitt Benckiser), world’s leading consumer health, hygiene and home company has appointed McCann World Group, India as the creative agency for Dettol in India on a project basis. Havas WW will continue to be the Agency of Record on Dettol in India and globally.
Dettol has been consistently voted by Indian consumers as one of the most trusted brands for over a decade. With a legacy of more than 80 years, it has become the trusted champion of health. The development is in line with the ambition of Dettol to further strengthen communication across its portfolio in India.