RBNL appoints Aidem’s Vikas Khanchandani as Chief Business Officer

Reliance Broadcast Network (RBNL) has strengthened its leadership team with the appointment of Vikas Khanchandani as Chief Business Officer. With over 20 years of experience working across digital, television and ad/media technology, Khanchandani will be responsible for driving strategic business initiatives – new technologies and customer engagement. He will be reporting to Ashwin Padmanabhan, COO, Reliance Broadcast Network.

On the development, Ashwin Padmanabhan said, “We are happy to have Vikas on board, who comes with a wealth of experience and domain expertise. With his extensive knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth story of the group.”

Before joining RBNL, Khanchandani was the Co-founder of Aidem Ventures, where he played the dual role of managing existing businesses of Aidem even while he was aggressively driving the growth agenda of building a unique and valuable media sales and services company. Prior to that, he was part of the core leadership team which set up NDTV Media. Under his leadership, the channel witnessed phenomenal growth, creating a benchmark within the news genre and leading the category. He started his media career with Star India as a key member of the Strategic Planning and Management team which worked on sales strategies for the Network’s channels.

Reliance Broadcast Network is a media and entertainment company with interests in radio, television and television production. The company houses: Big FM, with 45 stations, reaching over 4.3 crore Indians each week; Big Magic – a light hearted entertainment channel, Big Ganga in Bihar and Jharkhand; Big Magic International – a channel targeted at the Indian Diaspora in North America.