RBNL becomes one window to Reliance ADA Group's consumers
And each year this footprint only increase, touching more consumers lives each day, each week, and each month.
Speaking on the announcement, Tarun Katial, CEO, Reliance Broadcast Network Ltd. said, "For marketers meeting with the challenge to engage time pressed and low attentive audiences, the need for integrated media solutions is a business reality. With RBNL's already existing integrated media solutions capabilities, the true potential of these 200 Million + consumers can now be unleashed for brands to reach out and engage with their audiences. Our incomparable reach and multiple relevant touch points promise to attract advertisers and media houses who stand to gain significantly from our humongous network, all at one single touch point."
This move effectively places in RBNL's portfolio, possibly the country's largest and widest footprint in media to develop and market through a single point. RBNL's already operational 200+ strong, trained integrated media sales team ' BIG CONNECT, which services 1000 + clients each month through 52 offices across the country, is ideally placed to maximize this opportunity and create value for advertisers and brand owners alike as its customer centric products build consumer engagement.
With this announcement Reliance Broadcast Network Ltd. now becomes an exclusive platform to access the 200 million+ strong consumers base of the Reliance ADA Group. This ability to touch almost 1 in every 5 Indians, through the RBNL platform is an exciting and unprecedented opportunity for brand owners and advertisers to leverage. This mind numbing reach of 200 million consumers through the RBNL platform dwarfs the ability of other media houses which offer individual platforms like television, print, out of home etc. RBNL now represents a new age opportunity that has the potential to change the media landscape in the country.
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