RBNL partners with European entertainment giant RTL Group to launch thematic TV channels in India
The joint venture company will be a limited liability Company, incorporated in India. RTL Group and RBNL (through its subsidiaries) will act as shareholders with an equal 50% equity interest in the joint venture.
The initial scope of the investment will include two English-speaking thematic TV channels; a reality channel with international content, mainly from RTL Group's production arm FremantleMedia, and a channel primarily targeting male viewers with action-oriented content.
Speaking on the occasion, Andreas Rudas, Executive Vice President Regional Operations & Business Development Central and Eastern Europe of RTL Group, said, "RTL Group believes strongly in the Indian market ' a market with a young population which loves TV and impressive potential for further growth. We are thrilled to have such a strong local partner as Reliance Broadcast Network for our first broadcasting venture in Asia."
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