RBNL's BIG Street retains OOH mandate for the premium Line II of Delhi Metro till 2016
With this retention of Line II, and other DMRC mandates i.e. Line II Extension (10 stations between Udyog Bhavan and Saket), Line III (21 stations between Barakhamba and Dwarka) as well as Reliance Metro Airport Express Line, BIG Street has access to 44 Metro stations and nearly 75% of the commuters, making it the largest OOH player in Delhi Metro. The lines on DMRC, when combined with its digital pods - across malls and DMRC stations, street furniture, large format hoardings, Reliance Metro ' Airport Line (between IGIA and New Delhi Stations) and BIG Cinemas, provides BIG Street a reach to almost 25 lakh Delhi-ites each day.
In the quarter ended June 2010, BIG STREET posted a growth of 13% and is growing at a robust pace. With marketers understanding the power of an integrated media plan and using outdoor advertising media more effectively, and the consumer spending more time out of home - in retail outlets, roads, airports and metro trains, BIG Street will see increased yields, occupancy, marquee clients and a high ROI. Additionally, with the OOH ad revenues estimated to post a 12.4% CAGR over the next 5 years, increasing size of the sector to INR 29.6 bn, BIG Street is readying to bite into a sizeable portion of this burgeoning industry.
Commenting on the development Rabe .T. Iyer, Business Head, BIG Street said, "We feel proud to have bagged this OOH mandate of DMRC for the second time in a row. The DMRC metro service is probably the most widely used public transport in Delhi whose passengers are mostly professionals across relevant SECs. Within a short time of being in the business we have firmly established ourselves as innovators for a wide variety of our clients who found value for money in campaigns initiated on their behalf by BIG Street. We will continue to provide innovative platforms connecting marketers to relevant audiences."
BIG STREET markets key properties along with all out of home inventory assets of the Reliance Group, focusing on premium marquee properties e.g. Delhi Airport Metro Express - which gives advertisers access to the hard to reach air traveler, Mumbai Metro and others. Going forward, the Company will continue to develop its footprint in organized & regulated markets with focus on improving yields and occupancy.