RCI India appoints Aruna Jathar as Director- Marketing & Operations
RCI, the global leader in vacation exchange and part of the Wyndham Worldwide family of brands (NYSE:WYN), announces the appointment of Aruna Jathar as Director- Marketing & Operations for RCI India.
Ms. Jathar joins as a member of RCI’s senior leadership team and will spearhead the brand building activities. She will focus on strategies to enhance customer acquisition. Besides bolstering overall growth and creating mindshare for vacation exchange and time share in India, she will also be responsible for pan India marketing operations and delivering greater brand value to RCI® members and affiliates in India. She will be based out of RCI’s Bangalore office.
“We are delighted to have someone of Aruna's caliber join the Company as Director – Marketing & Operations. Her expertise in marketing, CRM & Digital will be an asset to the Company, and specifically to our India market. Aruna with our other senior management team members will lead the pursuit of opportunities to continue to grow vacation exchange & time share base in India.” said Sabina Chopra, the newly appointed Managing Director, RCI
Commenting on her appointment, Aruna said, “I am delighted to accept this new opportunity. RCI is a global leader in vacation exchange and time share and has an energetic and determined team. It will be an interesting challenge and I will strive to ensure that the company continues to maintain leadership position and grow in the geography.”
With more than 17 years of experience in marketing, CRM and Digital across retail, telecom and consumer durables industries, Aruna’s most recent assignment was with Dell where she managed the Inspiron brand of laptops and successfully led award winning campaigns on brand building and promotions. Prior to Dell, Aruna has worked with METRO Cash and Carry where she was an integral part of the growth strategy for India, market segmentation, lifecycle management and marketing. For more information on RCI, visit RCI.com or RCIAffiliates.com.