Realme partners with Coca-Cola for special edition smartphone

In the hyper-competitive Indian smartphone industry, Realme has carved a niche for itself in just four years by being the fastest brand to reach 70 million users in India. From being a challenger, Realme has emerged as an industry leader and gradually expanded its footprints to over 61 markets.

Realme has launched many campaigns aimed at giving an ode to the spirit of youngsters that “Dares to Leap” and reiterated its core vision of providing leap-forward technologies to youngsters who are taking Indian cultural elements to the global stage. In the same line, Realme’s collaboration with the well-known cricketer KL Rahul as the brand ambassador for the smartphone category also reinstates the brand ideology of being powerful, stylish, and youth oriented.

Taking the leap ahead, Realme is collaborating with Coca-Cola, which aims to bring new energy to users’ smartphone experience. As part of the collaboration, Realme is launching Realme 10 Pro 5G Coca-Cola Edition, its first Coca-Cola edition smartphone, on February 10, 2023.

This customised edition smartphone features Coca-Cola’s classic design elements with a Red&Black collision. The 70/30 asymmetrical back design highlights the Coca-Cola logo with three points of black and seven points of red, making the classic logo instantly recognizable. Coke red gives a positive, youthful, and energetic feeling. With a bold twist to a classic logo, the cropped Coca-Cola logo brings new energy to the smartphone experience. The matte imitation metal process provides the elegant touch of brushed aluminum while remaining resistant to scratches and fingerprints.

In terms of configuration, Realme 10 Pro 5G Coca-Cola Edition features the segment-leading Snapdragon 695 5G processor, a 5000mAh massive battery, and realme UI 4.0 out of the box. Moreover, it also provides 8GB+8GB dynamic RAM and up to 1TB of external memory, so consumers can hold on to more memories. The smartphone is powered by RAZR Technology and sports a 108MP ProLight Camera with a 16 MP Selfie Camera along with the latest photography features such as Super Group Portrait, One Take, and Street Photography Mode 3.0 with Watermark to take photos.

Free bookings for Realme 10 Pro 5G Coca-Cola Edition started on February 2, 2023, with 6,000 limited units offered globally. The users who successfully book the limited-edition phone will get a customised and unique limited number card.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment