Reckitt Benckiser launches a game on Facebook

Reckitt Benckiser the leading global household, health and Personal Care Company has launched a social media game on Facebook. poweRBrands, aimed at 18-30 year olds, is designed to mirror the real life experience of being a marketing executive in a leading edge company. Joining the virtual RB as a marketing executive, the player progresses through a combination of tasks and teamwork, climbing the corporate ladder to become a global "President'.

poweRBrands is the first Facebook game of this kind, giving the player the unique opportunity to test their marketing and business ability, learn strategy and decision making skills, and be introduced to the unique culture and challenges that face RB marketers every day.

Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser, India said, "Until recently, Reckitt Benckiser has focused communications on our enviable portfolio of iconic "power brands'. However, over the last two to three years we have been developing a series of initiatives to reach out to talented students and people early on in their career. We aim to show them how RB operates, demonstrate the global nature of our operation, and underline the RB culture and how it differs from most other fast moving consumer good (FMCG) companies. We are looking to push the boundaries and find innovative, effective ways to communicate ' particularly with the 18-30 age groups. poweRBrands„¢ is a great way to demonstrate, in a fun environment, the exciting opportunities the company offers. The game is the logical "next step' in building a strong online presence and totally in keeping with our commitment to continuing innovation."

The game is supported by a Facebook fan page, where players will be able to exchange news, and catch up on game changes and innovations. They'll also be able to give feedback, provide ideas for new themes, and get all the latest information on poweRBrands„¢. Players who want to learn more about RB can link to the careers website at www.rb.com.