Reckitt Benckiser launches "Mortein NaturGard'

Mortein, a powerbrand from the portfolio of Reckitt Benckiser launched new Mortein NaturGard with Mortein's heritage of safe protection and powerful actives from Citronella extracts. Citronella plant also known as Lemon grass is well known for repelling pests naturally and has a great fragrance.

Mortein NaturGard with its great fragrance is safe to use around the home. Available in leading formats, Mosquito Killer Aerosols are available at an introductory price of Rs. 169 for 425 ml and Rs. 85 for 225ml packs. The Vaporizers are available in combipacks with 45 night refills. The combipack and refills are available at an introductory price of Rs. 70 and Rs. 54 respectively.

Consumers in the past have expressed concerns with the current pest control products for they might cause allergies, have bad ordour and could be harmful for family and are always looking for an ideal pest control that would eliminate pests without causing any harm to their family. Chander Mohan Sethi, Senior Vice President' South East Asia, Reckitt Benckiser, adds "Consumers today want a safe environment and we at RB always like to deliver products that are innovative and promote Healthy and Hygienic conditions. Mortein NaturGard, for the first time in India will provide maximum protection to our consumers with natural Citronell extracts offering solutions to all their worries about proper pest control."

NaturGard is a tried and tested range of products launched successfully in all the leading pest markets globally in Brazil, Africa, Mena, Pakistan, Indonesia, Thailand, Australia and now in India. NaturGard is driving Mortien's hrowth across the globe.