Reckitt Benckiser Re-launches POWERBRANDS GAME; takes Social Media to a new level

Reckitt Benckiser (RB), a leader in the global household, healthcare and personal care sector has re-launched its business game poweRBrands„¢ on Facebook to provide a newer, fresher online experience of the existing game. Targeted primarily at 18-30 year old students and working professionals, poweRBrands allows players to live a virtual life working as an executive of a Reckitt Benckiser brand and eventually having the opportunity to rise and obtain the position of Global President. Rather than being used as a recruitment tool, the game is designed to give the player a feel of RB's unique culture and tests players' skills such as innovative thinking, quick decision making, marketing skills, business acumen and the ability to take on challenges; all key characteristics of an RB employee.

Chander Mohan Sethi, Senior Vice President' South East Asia, Reckitt Benckiser said, "We take immense pride in our culture at RB and poweRBrands allows us to share this feeling with a wide audience in a fun and novel way. PoweRBrands is a natural extension to our existing portfolio of online assets and helps individuals gain valuable business skills that are necessary to prosper in his or her professional career."

Upon its launch in July 2010, poweRBrands has achieved notable success, with FMCG industry aspirants being the most religious players. The game was redeveloped TAMBA internet and boasts new rewards and attributes that allow for more robust game play, also allowing previous players to keep past rewards earned.

The poweRBrand's new Facebook fan page also encourages participants to exchange news and catch-up on game changes and innovations and link game progress to their Facebook wall.

Players who want to learn more about RB and the newly re-launched poweRBrands game can visit www.rb.com.