RECMA ratings 2015: Mindshare is #1 media agency in India
Mindshare, India’s largest integrated media agency emerged as the No. 1 media agency in India as per RECMA’s latest qualitative assessment for all leading media agencies in India. Mindshare has scored high on the parameters of Client Profile, Momentum, Competitive Pitches and Resources to emerge as the leading agency in India. Besides their expertise in core traditional media, Mindshare today is a full- fledged media solutions agency with expertise across digital, mobile media, data and analytics, branded content and programming. Talent across these verticals are embedded in the network and work closely with core client teams.
Ashutosh Srivastava, Chairman, Emerging Markets at Mindshare said. “I’m pleased to see this endorsement from RECMA for the agency’s position in India. Mindshare continues to be at the leading edge there - in harnessing data to power more creativity and innovative use of media platforms for marketers, and bringing to life its proposition of Adaptive Marketing”.
Gowthaman Ragothaman, Chief Operating Officer, Mindshare Asia Pacific added, “I am particularly satisfied with the recognition on structure and vitality. We continuously re-engineer our teams in line with the changing demands from our clients as well as the media and marketing landscape. Our suite of services now reflect a full-fledged marketing communications company”
Speaking on the new ratings by RECMA, Prasanth Kumar, CEO, Mindshare South Asia said, “This is a win for each and every member of the Mindshare team. Mindshare has always been the leader in innovation, and we believe it is extremely vital for us to prepare ourselves and our clients for a relevant tomorrow. With our adaptive marketing philosophy, we have ensured our clients have the competitive advantage, and their communication is superlative. We are grateful for their belief in us, to deliver on our common goals of brand building. We are proud of the fact that our clients continue to work with us on initiatives that are continuously pushing the boundaries of media investment and communication, as we successfully redefine the media industry in India.”