Red Bull Kite Fight In-Store Display at Big Bazaar
Makar Sankranti may still be a few days away, but kite craze has already hit cities in Gujarat and Jaipur with the qualifiers of the fifth edition of Red Bull Kite Fight 2019. On this festive occasion, Red Bull has planned an in store display at Big Bazaar in Ahmedabad, Vadodara, Surat and Jaipur. The display type is a floor pallet with Red Bull Kite Fight acrylic cut on and LIT.
The objective of the display is to connect to the consumers through a locally relevant festival with Red Bull’s asset of Red Bull Kite fight. This brings in the relevance for Red Bull to fit in their festival which is one of the most celebrated ones in Gujarat and Rajasthan. As a result of these activations during Makarsankranti, there has been an increase in the sales by 30%. Red Bull is also running an exclusive offer with Big Bazar Stores, on the purchase of Red Bull 4 pack, you get 4 Kites free.