Red Bull launches a new TVC inviting all to The World of Red Bull

Welcome to the World of Red Bull. That’s the message of the new TV and digital campaign rolled out today by Red Bull India.

The new TV commercial is a compilation of moments, with Red Bull athletes and artists from across the globe. The campaign not only illustrates how Red Bull vitalizes body and mind, but it also credibly communicates the enabling message of giving wings. Each frame of the TVC is a testimonial to the inspiring stories of real Red Bull athletes and artists and their journey so far.

The 60 second TVC captures some emotional and high octane moments that define the creative side of the brand. Each moment has been picked not just for the enthralling visuals but for the story behind that moment in time as well. Set to the track ‘Outro’ by French band M83, the commercial highlights the brand's association with real athletes and artists showcasing some of the most intimate yet evocative moments where these athletes and artists are constantly challenging themselves and defining new boundaries.

The commercial captures the world's foremost free-running athlete Ryan Doyle at the Taj Mahal while also capturing several other international Red Bull athletes, including Formula 1 triple world champion Sebastian Vettel, at the moment of their big challenge and eventual triumph.

The TVC opens a window to discover the world of Red Bull and through a Twitter hash tag #GivesYouWings at the end of the TVC, invites consumers to some of the great stories that exist behind the “wow” picture.

The campaign website redbull.in/givesyouwings features further content from the athletes, artists and projects featured in the spot. It goes into more detail about their background, their goals and how Red Bull has given those wings.

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