RED FM joins hands with Tanishk Bagchi for a new brand jingle
Superhits 93.5 RED FM has launched a brand-new jingle reverberating the voice of today’s millennials, in collaboration with Bollywood music composer Tanishk Bagchi. Perpetuating the station’s signature Bajaate Raho attitude, the new jingle recreates the magic of rustic flavor of Indian music along with edginess of an urban new-age rap. Reinforcing the listening experience and being ahead of the latest trend, RED FM aims to give fresh sound to the station and make the listening experience better. As the taste of music lovers keep evolving over time, contemporary fusion and experimental music have found its audience amongst today’s youth. RED FM’s new jingle captures that essence of liberation that contemporary music offers to its listeners. https://we.tl/t-Dt2xT1ab0M
Understanding the need to refresh its sound, RED FM has teamed up with the composer of the moment Tanishk Bagchi. He has a series of hits like the Humma Song (OK Jaanu), Tamma Tamma (Badrinath Ki Dulhania), Hawa Hawai 2.0 (Tumhari Sulu), and many more to his credit.
Speaking on the jingle launch Nisha Narayanan, COO, RED FM, said, “At RED FM, we have always believed in being original, expressive and unconventional. Our target listeners are predominantly the youth and we have always kept the sound of the station very contemporary and in-tune with the sound the youth is hooked to. Our new jingle is peppy and unconventional and we are sure that our listeners will get hooked to it. Tanishk Bagchi has composed a fantastic jingle and given RED FM a completely new and fresh sound.”
Commenting on the collaboration, Tanishk Bagchi stated, “I had a fantastic time composing this Jingle. The sound is a fine blend of Urban and Desi Music, just like the music we listen to. Also, composing the sound for a big Radio network like RED FM which will be played pan India puts a lot of responsibility on one’s shoulders, and I hope I have done justice to it. The entire process was extremely exciting, and the Jingle sounds uplifting and peppy! I would also like to thank Vayu for his contribution without the jingle may not have come out the way it has. He has had an important role to play in the way this jingle has shaped up.