RED FM launches ‘Dilli Deke Dekho’ campaign for plasma donation

One of the largest and most awarded private radio networks in India, 93.5 RED FM has launched a campaign to encourage the recovered Covid-19 patients to donate their plasma for treatment of Covid-19 patients. The campaign, ‘Dilli Deke Dekho’ will feature stories of recovered patients who have donated their plasma along with on air requests for plasma and blood requirement to create awareness.

India’s first plasma bank for Covid-19 patients became operational in Delhi which will allow any COVID-19 patient who recovered from the disease 14 days prior to donate plasma. As part of the campaign, RED FM RJs will be interviewing doctors and will be announcing the plasma donation helpline number at regular intervals so that the message reaches as many number of people as possible.

Speaking on the occasion, Nisha Narayanan, Director & COO, RED FM and Magic FM, said, “Delhi Government’s Plasma Bank is an excellent initiative with an objective to bridge the gap between donors and patients. It is time to motivate people to donate plasma and radio as a medium has a strong reach which can help people get in touch with the potential donors. India has a significantly low mortality rate, experts say it can be further lowered if we treat Covid patients with plasma therapy. Red FM wants to give this movement a push by asking people of Delhi to donate plasma through our campaign, ‘Dilli Deke Dekho’.”

Delhi Government and CM, Arvind Kejriwal have supported REDFM’s ‘Dilli Deke Dekho’ campaign. He tweeted and posted on Instagram in support of the campaign.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing