Red FM Network debuts its retro music station in Mumbai - Redtro

Red FM network, which has geographical presence across 48 cities in India, has debuted its retro music station in Mumbai today with the launch of Redtro 106.Chaar. This is the first radio station to be introduced under the newly-acquired Phase III licenses by the company.

While the station has been test-playing for the last few days, the launch today will be marked with the afternoon show by RJ Pritam. Promising to bring together the most memorable tunes from eclectic yet melodious 90s, Redtro 106.Chaar will be the ideal fall-back option from the daily humdrum.

Commenting on the launch, Nisha Narayanan, COO, Red FM, said, “I’m elated to hear Redtro 106.Chaar! Experimenting with formats and genres and bringing relevant innovation to programming is core to our strategic line of thinking. We have been dabbling with the idea of a retro music station for quite some time now. While there’re so many new players making a foray in the market and we aim to grow the market with our newest offering, we were very clear in our minds that we’ve to create a marked differentiation in the way retro is perceived. And that’s how Redtro 106.Chaar was born. A format radio channel, Redtro 106.Chaar aims to diversify retro space and focus on the music of the 90s. It is clearly, “Aaj kezamaane ka retro station”! With Red FM being India’s favourite contemporary hits radio station, and Redtro going retro, we believe we have a strong and powerful proposition for our listeners and our advertisers alike. All that’s left to say is ‘Phir Bajao’!”

Redtro 106.Chaar FM, Phir Bajao, seeks to give a modern twist to the classic retro. The retro station retains the irreverent and bold attributes of Red FM. Redtro 106.Chaar will be a fun throwback to times dominated by Shahrukh Khan, Salman Khan, Akshay Kumar, etc., the poster-boys of 90s.

Furthermore, the superhit music of 90s is complimented by a line-up of talented and experienced on-air talents. The day opens up with RJ Saurabh who will bring in some cutting sarcasm and tongue-in-cheek, intelligent humour. Former Bigg Boss contestant RJ Pritam will serve up the most sizzling gossip from an industry insider’s perspective daily between 11 am and 2 pm. The afternoon is taken over by RJ Palak, who will bring in a whiff of adventure. RJ Sudarshan will present Mumbai’s pulse – what’s trending, every evening. And finally, RJ Rhicha will be the connoisseur of 90’s music with whom listeners can have their heart-to-heart every night.

Redtro 106.Chaar aims to appeal to the matured yet young-at-heart audiences. Apart from playing the best music of 90s, it also continues to be the provocative entertainer and ‘station of expression’ that is ingrained in its DNA and carries forward the legacy of the Red FM network.

For the record, besides Redtro, Red FM network’s acquisitions in Phase III auctions include eight more stations – Srinagar, Jammu, Jodhpur, Chandigarh, Amritsar, Patna, Surat, and Chennai.