Red Ice Films taps the pulse of the audience; releases Streax Hair Colour campaign

Red Ice Films, one of the leading ad film production houses has recently worked on the latest campaign for Streax hair colour featuring Sonakshi Sinha, for the first time for the hair colour campaign. The campaign conceptualised by Situations Advertising,explores the scepticism of girls towards chemicals in hair colours. Using this as a core it highlights the natural walnut essence in Streax that enhances the natural shine of the hair.

Speaking on the campaign, Robby Grewal, Creative Producer Red Ice Productions said “Being a youth icon, Sonakshi’s presence in the campaign ensures a distinct brand identity and consumer connect to the Streax as a brand. Apart from working with Sonakshi, collaborating with Marco Pinesi an international director, on this project was the icing on the cake. He understood the local nuances well and also gave a global look and feel to the commercial. We were able to work together to give a new dimension to the brand through the TVC. Overall, the whole experience was extremely enriching and hopefully this has reflected itself in a truly memorable commercial for Streax.”

Highlighting their thought process, Samrat Dasgupta ,Creative director, Situations Advertising said “With the number of hair colour products increasing with each passing 

With a decade long experience of working with some of the leading brands and creative agencies in the country, Red Ice Films aspires to create ad films that generate an opinion and ensure a strong brand recall for the product.