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Red Label's togetherness positioning attempts to unstereotype transgenders

Through its long running Swad Apnepan Ka campaign, Brooke Bond Red Label has touched upon a plethora of social issues that come in the way of making India more inclusive.

Their latest advertisement highlights the prejudice faced by transgendered people and shows how a tasty cup of Brooke Bond Red Label helps overcome the prejudice.  

In this heartwarming film, Brooke Bond Red Label has “unstereotyped” the portrayal of transgendered people with tea as an integral part of the story.

Shiva Krishnamurthy, Vice President, Tea & Foods (HUL) said, “Brooke Bond Red Label’s purpose is to make India more inclusive. We believe that a tasty cup of tea can help us challenge stereotypes and bring people closer. Our latest TVC is yet another attempt to celebrate diversity and encourage people to truly embrace it.”

The TVC will be featured and distributed across broadcast and online platforms.

 

CREDITS:

Agency: Ogilvy

Group CCO: Kainaz Karmarkar, Harshad Rajadhyaksha & Sukesh Nayak

Chief Creative Officer: Kainaz Karmarkar & Harshad Rajadhyaksha

Account Management: Nikhil Mohan, Aparna Mody, Kiron Kumar and Padma Badodekar

Account Planning: Prem Narayan

Director: Sainath Choudhury

Production House:  Purple Vishnu

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