RedBus new campaign encouraging people to carry on with their #journeyfordreams

redBus announces the launch of a digital-led campaign, #journeyfordreams that inspires people to persevere in their endeavours, by undertaking their journeys with fortitude, while redBus ensures the safety of their travel. The campaign is aimed at restoring optimism for bus travel as the nation traverses its path to normalcy.

The nationwide lockdown has not only brought lives but also dreams and aspirations for the future to a grinding halt. As a brand that's all about enabling journeys and connections, redBus seeks to reassure bus travellers that they can still move forward towards fulfilling their dreams during these tough times, as redBus strives to ensure their safety during the journey with its Safety+ programme.

redBus had launched ‘Safety+’, which is a unique certification for bus operators who follow all the necessary safety and sanitization protocols. All operators and buses with a Safety+ tag next to their listing on the redBus app or desktop platform, have implemented strict measures outlined by redBus, to ensure the safety of the passengers.

As part of the campaign, the company has launched an ad film that relies on the emotions associated with safety of near and dear ones, especially while undertaking inter-city bus travel during these times, in order to highlight the proposition. The ad-film is set to be promoted extensively on digital and social media, including, YouTube, Facebook and Instagram, apart from e-mailers and other push notifications.

Unlike the earlier campaigns of the brand that largely utilized humour as a means to attract and drive the message, such as the ones with MS Dhoni, this campaign relies on emotions to connect at a deeper level.