Rediff.com jumps into crowded group deals business; Launches 'Deal Ho Jaye'
As the pioneer of e-commerce in India and its leading online media company with an audience of more than 15 million unique visitors per month, Rediff.com offers advertisers the ability to reach consumers in 40 cities throughout India. The service also enables consumers to learn about exciting things to do in their cities, to try out services that they haven't tried before at significant discounts and to stay informed of new deals.
"With the introduction of Deal Ho Jaye!, Rediff now offers local merchants and business owners options for reaching consumers well beyond their traditional scope, building upon our e-commerce platform" said Ajit Balakrishnan, Chairman and CEO. Rediff.com. "Merchants will now have the ability to take advantage of Rediff.com's reach to generate business through new customers by offering special discounts and promotions on Rediff Deal Ho Jaye!.
Balakrishnan continued, "Deal Ho Jaye! will help consumers discover new services and experiences in their city, such as restaurants, spas, hotels, healthcare, tattoos, hobby classes, adventure sports and other local attractions across 70 categories and at 30-60% discounts, thus helping them make the most of their quality time with their family and friends."
Rediff.com Deal Ho Jaye! offers will come from local merchants in each city. Consumers will be able to track upcoming promotions by subscribing to the Deal Ho Jaye! email newsletter or by SMS.
In bigger cities, consumers will now have the ability to locate deals even at a local zone level; in Mumbai, for example, consumers can opt to see deals in South Mumbai, Western suburbs, Central suburbs, and Navi Mumbai. For a full list of cities where Rediff Deal Ho Jaye! is available or to sign up your location, go to www.rediff.com and click on the Deals icon.