Rediffusion and Edelman announce strategic partnership; Tata Group to be serviced by Rediffusion / Edelman unit

The alliance brings together Rediffusion, one of the largest and most renowned Indian advertising agencies which came into existence in 1973, and Edelman India, part of Daniel J. Edelman Inc., the world's largest independent public relations firm founded in Chicago over half a century ago.

The alliance will involve the formation of a separate business unit within Edelman to operate as Rediffusion / Edelman.

"The complexity of the Indian market favours an integrated communications approach that needs to seamlessly combine multiple marketing disciplines," said Arun Nanda, Chairman and Managing Director, Rediffusion-Y&R. "Our partnership with Edelman allows us to partner one of the world's finest PR companies and offer our clients the best in class thinking and capability in this area. This will enhance our already existing offerings in Advertising, Direct Marketing through Rediffusion/Wunderman, Media through TME/MPG and Digital. We will be able to add greater value to our clients across all of their marketing and communications requirements.

"We believe this alliance will further enable us to push the boundaries of how PR is practised in India today" said Robert Holdheim, Managing Director, Edelman India. "We are seeing a significant shift in strategic stakeholder communications. An integrated marketing approach is crucial in addressing today's communications challenges."