Rediffusion bags creative mandate for Shyam Steel

Shyam Steel has assigned its creative duties to Rediffusion. The account was won following a multi-agency pitch and will be handled out of the agency’s Kolkata office. 

Established in 1953, Shyam Steel Industries Ltd, a Rs 15 billion worth company, is one of the leading primary steel producers in India, manufacturing TMT rebar and structural steel. 

The company’s recent advertising campaigns features their brand ambassador, Virat Kohli, and focuses on its core property that of ‘strength and flexibility’. The company’s tie-up with Rediffusion as creative partners comes with an elaborate plan to spread the brand message to a larger global audience. 

Govind Beriwal, Director, Shyam Steel, said, “When we started looking for a creative agency, we were looking for two things: a strong creative potential and sound strategic council. Reason for choosing Rediffusion, as Shyam Steel’s creative agency is that they are not only skilled and passionate in helping create great campaigns and build strong brands, but importantly, are also proficient at helping businesses grow. Innovative thinking across the marketing spectrum was our prime requirement and we found Rediffusion match our brief very well.” 

Navonil Chatterjee, Joint President and Chief Strategy Officer, Rediffusion, remarked, “Kolkata is an important market for Rediffusion and we have a crack team there. I am looking forward to some great, market-moving work on Shyam Steel, work that matches the client's ambitions on the brand.” 

Piyash Ghosh and Nilanjan Dasgupta, ECD & EVP, Rediffusion, added here, “Shyam Steel has an extensive advertising plan for the future. As an agency, we are delighted to partner them in their progress.”


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