Rediffusion beefs up offering with Creative Technology; unveils new identity
Rediffusion going independent marks in many ways the beginning of a new journey for the agency. And to signify this new journey, the agency has unveiled a new identity to arm itself with new tools and a new mindset to navigate the brave new world of brand building.
Rediffusion’s close association with Rediff.com and its technological know-how and prowess gives the agency the confidence that it is now better poised to live up to its new name of – Rediffusion Brand Solutions, in keeping with its goal of being a one-stop solution for brands and the problems that they face in the marketplace.
“Our belief is that Creativity needs to be amplified to the power of technology to arrive at breakthrough solutions for brands,” explained Navonil Chatterjee, Jt.President & Chief Strategy Officer, Rediffusion Brand Solutions. “And when Creativity meets Technology, the result is Connections, Conversations and Conversions. That’s the future of brand building and that’s what this new Rediffusion is poised to deliver on,” he added.
The new identity is a play on bright yellow and purple and is new-age. Yellow stands for freshness, positivity, clarity, energy, optimism, enlightenment, intellect and joy, while Purple represents creativity, magic, wisdom, independence, power and ambition.
Rahul Jauhari, Joint President & Chief Creative Officer, Rediffusion Brand Solutions, elaborated, “The need to build powerful brands has never gone. What has changed is the toolset to do so and the environment in which we operate. Brand building is what we have done for decades now. It’s in our blood. In this world of data, analytics and never ending stream of possible specialist partners, the new Rediffusion aims to be that one partner who will hold our clients’ hand as they build their brand in this mad new world of marketing.”