Rediffusion speaks up for the ones few are speaking up for

Some of the worst affected, due to the Government Lockdown to prevent the spread of COVID-19 virus, have been the migrant workers. These masses neither have the option to work from home, nor can they arrange transport in the big cities to take them to their hometowns. Left without any options and limited support, many of these workers may succumb to starvation or disease.

To ensure that we do not forget the pight of these workers and to inspire us to take action, advertising agency Rediffusion has conceptualised a creative campaign and partnered with Free Press Journal to raise awareness about these disenfranchised people.

“These are challenging times for all of us, across all sections of the society. As privileged people, most of us are consuming a lot of communication on how to keep busy at home, how to practice social distancing and how to practice hygiene. We were told there is space available in the Free Press Journal to communicate on the issue and if we wanted to add our voice to it. We felt we had the chance to speak on behalf of those who normally don’t reckon as target audience for most brands. The ones who struggle for a meal or a roof, let alone hygiene. And if we could remind people that there are many whose needs are far more basic and human than ours. This may be a drop in the ocean, but for us at the agency, this is from the heart.” Rahul Jauhari