Rediffusion-Y&R adds the digital media mandate of Kingfisher Airlines to its portfolio

Rediffusion-Y&R has done it again. This time taking off with the King of Good Times, Kingfisher Airlines appoints Rediffusion-Y&R in charge of their digital mandate. The agency will now handle the entire digital brand communications for Kingfisher businesses ' Kingfisher Airlines, Kingfisher Express, Kingfisher Cargo and Kingfisher Elite.

Also included in the mandate is Kingfisher's Formula 1 racing team Force India and Club Force. The span of work will consist of all the digital marketing services such as online promotions and social media management, as well as maintaining their respective websites.

Speaking on this victory, Nisha Singhania, EVP and Mumbai Branch Head, says, "It has always been our endeavor to provide complete marketing solutions to all our clients, and hence it is always heartening when an existing client awards us with more business. I think this win is a testimony of our understanding of the category and the work we've done so far. We look forward to more synergies between online and offline communication, that will help us deliver superior and seamless creative solutions for the client."

Rachana Dharia, Business Head, Digital, expresses her excitement about the win as saying, "We have great talent on board; the team here is already buzzing with ideas, and we hope to churn out work that will be the first of its kind in India. Adding to this Ashutosh Karkhanis, Creative Head, Digital mentions "You can look forward to some exciting digital work that's both effective and award winning."

However, Both Kingfisher and Rediffusion were discreet about the size of the business, and agency sources claim that work has already begun on the account.