Rediffusion Y&R bags creative duties of Tata Power

The account was won following a multi agency pitch. Tata Power, India’s largest integrated power company has awarded its creative duties to Rediffusion Y&R. Tata Power accomplished 100 years of operation on 9th February 2015. The integrated campaign to commemorate  100 years of Tata Power will be handled out of  the agency’ s Mumbai office.

The commemoration of Centenary year celebrations were kicked off with the unveiling of logo and theme depicting the Company’s 100-year service of ‘Invisible Goodness’ to the nation by Chairman of Tata Power and Tata group Mr Cyrus Mistry in an event at Khopoli on 9th Feb. . Honoring the contribution of the various stakeholders, Tata Power also announced several special initiatives including salient dedications in line with its nation building spirit.  

Speaking about the development, Ms Shalini Singh, Head-Corporate Communications,  Tata Power said “It is with extreme pride, joy and honour, that we would like to ring-in celebrations for our centenary year celebration. The Company will continue to announce various initiatives being undertaken for various stakeholders and we are happy to have partnered with Rediff as our creative partner.”

“We are confident that Rediff with their innovative approach and creative solutions will enable us to drive impactful media presence across our audience segments this centenary year.” Added, Shalini

Commenting on the win, Neville Medhora, Vice President-Rediffusion Y&R Mumbai said, “A 100 year celebrations is a momentous occasion and we are very proud to be part of it. Tata Power has a strong value system and our job will be to upfront and celebrate that.” 


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