Rediffusion Y&R introduces the launch campaign for "Vivanta by Taj'

"Vivanta by Taj' is the second phase of their brand architecture exercise with the roll-over of 19 hotels to their new brand, Vivanta by Taj Hotels & Resorts. Vivanta by Taj is a 5-star hospitality brand positioned in the upper-upscale segment and is a part of Taj Hotels Resorts and Palaces. Sixteen erstwhile Taj Hotels joined the three existing Vivanta by Taj hotels to create a brand which has an inventory of nearly 2500 rooms. Taj Hotels, Resorts and Palaces created Vivanta after a series of extensive customer understanding studies

Rediffusion Y&R partnered with Taj in building the brand communications for Vivanta over the last 1and half years which include above and below the line (ATL & BTL) communications. Rediffusion Y&R has crafted a 360 communications strategy to build Brand Vivanta. The campaign is mainly print media driven, that brings to life the new philosophy and services of the brand.