Reebok India comes on board as official Sports & Fitness Partner for Devils Circuit

Reebok India’s foremost fitness brand has come on board as the official Sports and Fitness Partner for all editions of the Devils Circuit, a one of its kind obstacle running property by Volano. Ent. Pvt. Ltd., that are planned over the next three years.

As part of the sponsorship deal, Reebok India will not only create exclusive merchandise for the Devils Circuit participants and fans, but will also promote their existing apparel lines as “suitable for Devils Circuit” through extensive in-store branding. Additionally, Reebok will offer free training programmes, through Reebok Running Squad, for fitness enthusiasts intending to run the Devils Circuit race across multiple cities in India.

The exclusive ‘Reebok Devils Circuit Apparel’ for all runners of the Devils Circuit races and ‘Reebok Devils Circuit Fan Tees and Merchandise’ will soon be available on both Reebok India and Devils Circuit online stores. 

“We are proud to be associated with a brand built on strong heritage and one of the biggest promoters of sports & fitness globally. Our aim has always been to establish ourselves as the biggest participative sports company in India. With Devils Circuits we have aimed to create a disruptive property in the arena of outdoor sports and Reebok brings tremendous synergy to this thought. What we will be offering Reebok is a direct engagement with their target audience by being a part of that indelible memory that each participant creates with us”, said Adnan Adeeb, Managing Director & Co-Founder, Volano Entertainment Pvt Ltd.

“We are thrilled to partner with Devils Circuit given its huge fan base in such a short span of time. It is an integral part of Reebok’s endeavor to ensure that more and more people engage in fitness activities and together with Devils Circuit we hope to provide a unique platform to fitness enthusiasts across the country to challenge themselves and adopt the philosophy of being ‘Fit for Life’.”, said Dave Thomas, Managing Director, Reebok and adidas India.