Reebok Pump Run for Pinkathon engages fitness enthusiasts of the capital

Reebok Kicked off running season with Pump run for Pinkathon where fitness enthusiasts in the city participated along with actor and fitness enthusiast Milind Soman. The event was organised by Reebok India in association with Pinkathon at DLF Promenade Mall and witnessed participation from over 400 people. Participants warmed up before the run with energetic and fun workout session conducted by Reebok Master Trainers and went in for Body and GAIT Analysis at the Reebok Fit Hub store post the run.

Reebok India’s fitness focus is in perfect synergy with Pinkathon’s consistent endeavour to engage people to adopt a healthier lifestyle. Reebok’s ‘Be More Human’ campaign urges people to be a better and fitter version of themselves and collaborating with Pinkathon creates avenues for people to explore their potential.

Speaking on the occasion, Milind Soman shared, “I firmly believe in the power of fitness and it has been heartening to see such great participation in the Reebok Pump run today. I would like to congratulate Reebok for collaborating with Pinkathon to support and push the fitness revolution forward. Reebok’s commitment to women fitness and empowerment makes it the perfect partner to drive the cause of Pinkathon which is in its fourth edition this year. The enthusiasm and energy has been amazing today and I hope this momentum will continue all year round till Pinkathon 2017.”

Commenting on the run and her experience at the event, Silvia Tallon, Senior Marketing Director, Reebok India, said, “At Reebok, we are committed to ‘fitness is life’ philosophy which resonates with Pinkathon’s dedicated efforts to promote health & fitness. Witnessing such great participation in the Reebok Pump Run for Pinkathon today is encouraging. I admire Pinkathon’s dedicated initiatives towards promoting women’s fitness and creating awareness about breast cancer. The new age woman is bold, confident and empowered to make her own choices and we are increasingly focusing on growing the women’s fitness category in the country. I am thankful to Milind Soman for participating in the Reebok Pump Run and inspiring our consumers to be fit.”

The Reebok Pump Run for Pinkathon proved to be the perfect pre-cursor to the main event on 4th September. The three fastest runners in the male and female category were awarded with Reebok merchandise. Fitness enthusiasts of the city can register for Pinkathon on till 30th August. Run towards good health and empowerment with Pinkathon!


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing